How every campaign actually works.
Four phases, clearly defined. No black box. No mystery. Just a structured approach to SEO that produces results you can trace back to what we did and when we did it.
Discovery and Audit
We start with a full technical audit of your site, a review of your existing rankings, and a conversation about what growth actually looks like for your business. We do not sell a service until we know it fits.
Strategy and Roadmap
Based on the audit, we build a 90-day strategy that prioritises the actions most likely to produce measurable ranking and traffic gains. You receive this in writing before we start any execution.
Execution and Optimisation
We implement what we agreed on. Technical fixes, content production, outreach, campaign setup. Every action is logged and attributable so you always know what was done and why.
Reporting and Iteration
Monthly (or weekly on Growth/Authority plans) reporting in plain language, not data dumps. We show you what moved, what did not, and what we are doing next. Strategy adjusts as results come in.
What you see every month.
Monthly reports include: keyword ranking changes (position and volume), organic traffic movement vs previous period and year-over-year, conversion and lead attribution where tracked, Google Business Profile insights for local clients, link acquisition log for link building clients, and a clear written summary of what changed, why and what we are doing next.
Reports are sent on the same day each month. If something is not working, we tell you before you ask. That means the monthly call is about strategy, not status updates.
