Paid Search (PPC)

Google Ads and Bing Ads management with transparent ROAS tracking. No vanity metrics, no wasted spend, no set-and-forget accounts.

About this service

Google Ads is a channel where the difference between a well-managed account and a poorly managed one is measured in cost-per-acquisition, not clicks. Most small business Ad accounts have structural problems that make them expensive to run: too broad match types bleeding budget, weak quality scores from poor landing page relevance, bidding strategies that optimise for the wrong conversion action.

We manage Google Ads accounts with a focus on lead quality and actual business outcomes, not impression share or click volume. Our setup process starts with a full account audit if you have an existing account, or a clean-slate build if you are starting from scratch. We structure campaigns by intent, build comprehensive negative keyword lists from day one, and match landing page content tightly to ad group themes.

Reporting is monthly and straightforward: we show you what you spent, what it generated in leads and attributable revenue where trackable, what the cost per lead was against the previous period, and what we are changing in the next 30 days based on that data. We do not hide behind broad metrics when performance is below target.

We manage accounts with ad spend from $1,000 to $50,000 per month. Our management fee does not increase with your ad spend beyond a certain threshold because we do not think the effort required scales linearly with budget.

What is included