Analytics and Tracking

GA4 migration, GTM configuration, conversion tracking and custom dashboards so your data is actually usable, not just collected.

About this service

Most small business websites are either not tracking conversions at all or tracking them incorrectly. Without accurate conversion data, you cannot know which channels are generating leads, which keywords are producing phone calls or form submissions, or whether your SEO investment is actually producing commercial outcomes versus just traffic.

We implement Google Analytics 4 correctly, including the configuration changes that GA4 does not make by default: cross-domain tracking where needed, internal IP filtering, proper session timeout settings, consent mode for privacy compliance, and custom events for the specific actions that matter to your business.

Beyond the setup, we connect GA4 data to a reporting layer that shows rankings, organic traffic and conversions in one view so you do not need to be a data analyst to understand whether your SEO is working. Monthly reports are written in plain English with a clear summary of what happened, why we believe it happened and what we are doing next.

We also audit existing analytics setups for clients who are unsure whether their current data is accurate. Data quality problems are more common than most businesses realise, and decisions made on bad data are worse than decisions made with no data at all.

What is included